‘Smallville Legends: Justice and Doom ‘ New “Content Wrap” Ad Campaign

The CW, Warner Brothers Television Group, and Toyota are teaming up for the next five weeks to try a new form of advertising on the hit show Smallville. The Smallville Legends: Justice and Doom campaign, which began last Thursday and will last through the rest of this season, will feature a series of custom comic-book interstitials taking the place of some of the standard commercials. The new “content wrap” advertising format will bring content from the series…